Verve Café had a great space and menu, but no consistent visual identity across signage, social and packaging.
Design a warm, modern identity system — logo, palette and voice guidelines — that could scale across every touchpoint.
New logo suite, color palette, typography system and a written brand voice guide.
A cohesive brand presence now used across social, packaging and in-store signage.
A clear identity system saves time on every future design decision, not just the first one.