A closer look at how three projects actually came together.
Low engagement, inconsistent posting.
Content pillars built around skin education.
Daily Reels, weekly community engagement.
3x follower growth in 4 months.
High cost-per-lead on paid ads.
Rebuilt funnel with clearer targeting.
New ad creatives, landing page copy.
Cost-per-lead down 42%.
Invisible on local Google search.
Local SEO and profile optimization.
Keyword-led listings, review strategy.
Profile views doubled in 3 months.